The project


MAPPAE project, acronym for Medicinal and Aromatic Plants Pathways Across Europe, aims to create a multi-sensory, tourist and cultural thematic route, linking European destinations united by a common tradition in the field of medicinal and aromatic plants.
The partnership includes six European countries: Croatia, Bosnia, Cyprus, Italy, France and Malta and puts SMEs in the cultural and tourist sectors in close synergy.


Slideshow MAPPAE2

The project is inspired by the principles of “slow tourism” and “experiential tourism” conceived as a multi-sensory experience. It aims to stimulate visitors with innovative tourist itineraries which addresses to European and intercontinental markets, in particular China and Russia.

There are twelve planned itineraries designed to enjoy the universe of aromatic herbs and fragrances. The tourist activitives will be accessible through a Web portal, videos and multimedia content and a specific App that uses innovative technologies such as iBeacons.


logo terre



Located at the Castle of Racconigi, Le Terre dei Savoia is an association that brings together more than 50 Piedmontese municipalities. It aims at giving value to the identity of the territory, its cultural and natural heritage, and tradition of excellence.



Heritage Srl is a Turin based company that deals with the design and development of innovative fruition models for cultural heritage aimed at expanding access to content and usability of cultural spaces.



Wawu Wonderful Activities With Us is a start-up company specialized in tourist
accommodation; representative for France of the Welcome Chinese Certification and recognized by the China Department of Culture and Tourism and the European Travel Commission.



Gharb Municipality is located on the Maltese island of Gozo, it is actively engaged in promoting the city as a rural destination. It has a long experience in managing and participating in EU projects, including town twinning, youth exchanges, rehabilitation and restoration projects.



The Deputy Ministry of Tourism is a semi-governmental organization under the supervision of the Ministry of Energy, Trade, Industry and Tourism. It deals with the planning and development of the tourist product and the national and foreign promotion of Cyprus.



Troodos Network Of Thematic Center is a non-profit organization based in Platres, Cyprus, with the main objective of the rural development of Cyprus through the creation of thematic centers which promote youth and female entrepreneurship, innovation and growth.



Miomirisni Vrt, on the Croatian island of Losinj, is an innovative farm that runs an original perfume garden. It embodies the idea of slow tourism and offers educational activities and guided tours focusing on nature, history and gastronomy.



Kadar is a Bosnia and Erzegovina based SME that works in the audiovisual sector and deals with the production of videos, films and documentaries.

Associate partners

  • Fondazione “Il Cammino del Profumo” (Sant’Elena Sannita, Isernia)
  • UESS  – “Université Européenne des Saveurs et des Senteurs (Couvent des Cordeliers, Forcalquier, Francia)
  • Johann Maria Farina Gmbh (Colonia, Germania)
  • Regional Development Agency for Herzegovina (Mostar, Bosnia-Herzegovina)
  • Santa Maria Maggiore, Valle Vigezzo
  • Troodos Regional Tourism Board” Cipro 
  • Platres Community Council, Cipro
  • Ministry of Tourism of Croatia, Croazia

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