{"id":2250,"date":"2020-01-08T17:01:10","date_gmt":"2020-01-08T16:01:10","guid":{"rendered":"http:\/\/www.leterredeisavoia.it\/officina-aromataria\/"},"modified":"2020-01-22T17:18:06","modified_gmt":"2020-01-22T16:18:06","slug":"officina-aromataria","status":"publish","type":"page","link":"https:\/\/www.leterredeisavoia.it\/fr\/officina-aromataria\/","title":{"rendered":"Officina Aromataria"},"content":{"rendered":"

[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][rev_slider_vc alias=\u00a0\u00bbofficinaaromataria-slider\u00a0\u00bb][vc_row_inner row_type=\u00a0\u00bbrow\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb][vc_column_inner][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb]<\/p>\n

Le projet<\/h2>\n

 <\/p>\n

Une enqu\u00eate transfrontali\u00e8re men\u00e9e dans le territoire pi\u00e9montais et en Haute-Provence a montr\u00e9 la pr\u00e9sence de nombreux produits de haute qualit\u00e9.
\nSi le travail artisanal et l’utilisation de mati\u00e8res premi\u00e8res naturelles sont des m\u00e9rites incontestables de ces productions, il est n\u00e9cessaire d’aligner les produits sur les go\u00fbts contemporains, avec des techniques de marketing capables de suivre la logique des acheteurs\u00a0: un m\u00e9lange de tradition et de nouveaut\u00e9 que rarement les PME peuvent offrir.
\nC’est ainsi qu’Officina Aromataria est n\u00e9, un circuit de renforcement, d’innovation et de protection de la qualit\u00e9 des produits alimentaires artisanaux et pour le bien-\u00eatre et le soin de la personne \u00e0 travers des strat\u00e9gies structur\u00e9es au niveau territorial.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00a0\u00bbrow\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb][vc_column_inner][vc_column_text el_class=\u00a0\u00bbtitolo-attivita\u00a0\u00bb]<\/p>\n

ACTIVIT\u00c9<\/b><\/span>S<\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00a0\u00bbrow\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbslider-attivita\u00a0\u00bb][vc_column_inner][vc_single_image image=\u00a0\u00bb2251″ img_size=\u00a0\u00bb1200×600″ qode_css_animation=\u00a0\u00bb\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbtesto-attivita\u00a0\u00bb]Les activit\u00e9s se d\u00e9veloppent sur deux voies : la d\u00e9fense de la tradition, avec l’\u00e9laboration de nouvelles normes de production pour les produits artisanaux qui font partie des secteurs de r\u00e9f\u00e9rence d’Officina Aromataria, et l’am\u00e9lioration de l’offre, avec l’\u00e9largissement de la gamme de produits et la cr\u00e9ation de valeur ajout\u00e9e par des plans de communication cibl\u00e9s.<\/p>\n

En particulier, compte tenu de l’importance des parfums et des fragrances, les strat\u00e9gies promotionnelles font appel aux possibilit\u00e9s offertes par le marketing olfactif, connu sous le nom de Sell with Smell ou vendre par l\u2019odorat, parmi les outils promotionnels les plus prometteurs.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=\u00a0\u00bbrow\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb][vc_column_inner][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb]<\/p>\n

Les partenaires<\/h2>\n

 <\/p>\n

Le projet a connu une synergie italo-fran\u00e7aise qui a produit d\u2019importants b\u00e9n\u00e9fices socio-\u00e9conomiques locaux (\u00e9change de bonnes pratiques et de connaissances) ainsi que dans le territoire transfrontalier, avec l’int\u00e9gration des excellences territoriales traditionnelles.
\nLe Terre dei Savoia a comme partenaire pour Officina Aromataria l’association Pays de Haute-Provence, la Communaut\u00e9 de Communes Pays de Forcalquier et Montagne de Lure et FranceAgriMer.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb2220″ alignment=\u00a0\u00bbcenter\u00a0\u00bb style=\u00a0\u00bbvc_box_outline_circle_2″ qode_css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbimg-riga\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb3\/4″ el_class=\u00a0\u00bbcolonna-testo\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb]<\/p>\n

LE TERRE DEI SAVOIA<\/b><\/h2>\n

 <\/p>\n

Le Terre dei Savoia<\/strong> est une Association \u00e0 but non lucratif reconnue par la R\u00e9gion Pi\u00e9mont, dont le si\u00e8ge se trouve au Ch\u00e2teau de Racconigi, \u00e0 laquelle appartiennent \u00e0 peu pr\u00e8s 50 collectivit\u00e9s locales. Le but de l’Association est de mettre en valeur la sp\u00e9cificit\u00e9 du territoire, le patrimoine culturel et naturel et les traditions productives d’excellence.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb2254″ alignment=\u00a0\u00bbcenter\u00a0\u00bb style=\u00a0\u00bbvc_box_outline_circle_2″ onclick=\u00a0\u00bbcustom_link\u00a0\u00bb qode_css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbimg-riga\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/www.forcalquier-lure.com\/\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb3\/4″ el_class=\u00a0\u00bbcolonna-testo\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb]<\/p>\n

COMMUNAUTE DE COMMUNES PAYS FORCALQUIER ET MONTAGNE DE LURE<\/b><\/h2>\n

 <\/p>\n

Au pied du mont Lure, la communaut\u00e9 de communes domine le Val de Durance \u00e0 l’est et regarde vers le Luberon. Riche en patrimoine naturel et culturel, le regroupement des communes s’est form\u00e9 autour de la ville de Forcalquier, la capitale. Il s’agit d’un groupe de municipalit\u00e9s qui collaborent selon une\u00a0 trat\u00e9gie de d\u00e9veloppement partag\u00e9e.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb2253″ alignment=\u00a0\u00bbcenter\u00a0\u00bb style=\u00a0\u00bbvc_box_outline_circle_2″ onclick=\u00a0\u00bbcustom_link\u00a0\u00bb qode_css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbimg-riga\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/fr.wikipedia.org\/wiki\/Pays_de_Haute-Provence\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb3\/4″ el_class=\u00a0\u00bbcolonna-testo\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb]<\/p>\n

PAYS DE HAUTE-PROVENCE\u00a0<\/b><\/h2>\n

 <\/p>\n

Le 1er janvier 2017, les communes de Haute Provence et du Pays de Banon ont fusionn\u00e9 pour devenir une communaut\u00e9 unique de communes, Haute Provence – Pays de Banon. La nouvelle structure intercommunale comprend 21 communes, dont 8 de Haute Provence et 12 du Pays de Banon.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb2261″ alignment=\u00a0\u00bbcenter\u00a0\u00bb style=\u00a0\u00bbvc_box_outline_circle_2″ onclick=\u00a0\u00bbcustom_link\u00a0\u00bb qode_css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbimg-riga\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/www.franceagrimer.fr\/\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb3\/4″ el_class=\u00a0\u00bbcolonna-testo\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb]<\/p>\n

FRANCEAGRIMER<\/b><\/h2>\n

 <\/p>\n

FranceAgriMer<\/strong> est un lieu d’\u00e9change et de d\u00e9bat pour les op\u00e9rateurs du domaine
\ndes plantes aromatiques et m\u00e9dicinales et l’\u00c9tat fran\u00e7ais. Il s’occupe d’analyses
\n\u00e9conomiques pour la connaissance des march\u00e9s, travaille au renforcement de l’efficacit\u00e9 \u00e9conomique des fili\u00e8res, promeut l’organisation des producteurs et contribue aux actions de coop\u00e9ration technique.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb z_index=\u00a0\u00bb\u00a0\u00bb][vc_column][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb]<\/p>\n

Download Materiali<\/h2>\n

Vai alla sezione Download materiali<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][rev_slider_vc alias=\u00a0\u00bbofficinaaromataria-slider\u00a0\u00bb][vc_row_inner row_type=\u00a0\u00bbrow\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb][vc_column_inner][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb] Le projet   Une enqu\u00eate transfrontali\u00e8re men\u00e9e dans le territoire pi\u00e9montais et en Haute-Provence a montr\u00e9 la pr\u00e9sence de nombreux produits de haute qualit\u00e9. Si le travail artisanal et l’utilisation…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2250","page","type-page","status-publish","hentry"],"yoast_head":"\nOfficina Aromataria - Le Terre dei Savoia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leterredeisavoia.it\/fr\/officina-aromataria\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Officina Aromataria - Le Terre dei Savoia\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=\u00a0\u00bb\u00a0\u00bb row_type=\u00a0\u00bbrow\u00a0\u00bb use_row_as_full_screen_section=\u00a0\u00bbno\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb angled_section=\u00a0\u00bbno\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb background_image_as_pattern=\u00a0\u00bbwithout_pattern\u00a0\u00bb][vc_column][rev_slider_vc alias=\u00a0\u00bbofficinaaromataria-slider\u00a0\u00bb][vc_row_inner row_type=\u00a0\u00bbrow\u00a0\u00bb type=\u00a0\u00bbfull_width\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb css_animation=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbriga\u00a0\u00bb][vc_column_inner][vc_column_text el_class=\u00a0\u00bbtesto-riga\u00a0\u00bb] Le projet   Une enqu\u00eate transfrontali\u00e8re men\u00e9e dans le territoire pi\u00e9montais et en Haute-Provence a montr\u00e9 la pr\u00e9sence de nombreux produits de haute qualit\u00e9. 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